Wills & Associates creates and implements public relations initiatives for businesses and organizations of all types so they may rise above the fray and effectively manage their public images.
Our personalized approach to PR and extensive experience can be the critical difference in the successful outcome of your communications outreach — whether you are introducing a new venture or product…
As an emerging company in a nascent industry, creating positive name recognition has been critical to our success. Brad and the W&A team have provided great strategic counsel from day one, and have delivered consistently with positive media coverage in the leading news outlets.
W&A has been public relations counsel to the Tech Council of Maryland since 2008. Besides regularly securing positive news coverage for the organization’s major initiatives, they have strategically placed op-eds on important issues in the leading news outlets throughout the Baltimore-D.C. corridor. They also have been a critical part in crafting our overall communications strategy with members, key community stakeholders and the public on issues of importance to the technology and life science communities, and consistently provides quick analysis and solutions that enhance the work we do for our membership and technology communities.
Wills & Associates has been supporting Emergent’s public relations efforts since 2008 when we purchased a major manufacturing facility in Baltimore from one of his clients. The transaction received positive and widespread media coverage in the region, and soon thereafter I hired Brad and his team to be a part of our ongoing communications efforts. They provide us with quality writing, valuable strategic counsel, placement of important stories with key trade and business media, and help in crafting and executing our social media efforts.
When our industry was faced with a surprise tax on computer services in Maryland, we mobilized with Wills & Associates for a PR and advocacy campaign designed to repeal the tax. Not only did they help us quickly place volumes of positive earned media statewide on the repeal effort,they also were successful in securing a Wall Street Journal editorial supporting our efforts.