Wills & Associates (W&A) works with a robust network of senior-level professionals to offer expertise in a full range of communications services.
In the crowded, on-demand 24×7 news cycle, W&A will work with your organization to craft clear, attention-grabbing news releases; develop targeted and comprehensive press lists; facilitate interviews and press conferences; schedule media tours and secure valuable news placements. W&A will also help your executives and spokespersons hone their skills to ensure they are comfortable when speaking to the press.
W&A has wide-ranging experience advising clients on the best strategy for engagement and generating the relevant content, W&A regularly produces the social media content needed to achieve desired results; including blog posts, Facebook and Twitter content, LinkedIn community content, videos and aggregation of content from other reputable sources
If your business is faced with urgent and unexpected challenges, W&A will help you respond quickly with targeted public announcements and monitoring of communications. We also help put contingency plans in place and conduct impact analysis.
W&A writers have experience in sourcing and producing all types of written communications: press releases, blogs, op-eds, corporate position papers, executive speeches, corporate backgrounders, annual reports, advertising and website content.
W&A will promote key executives as authoritative and trusted voicesâ€”thought leadersâ€”within their industry and with the media. We have extensive experience developing and placing bylined articles, drafting speeches and creating white papers.
With more than 37 years working with leaders at the highest levels of business, media and philanthropy and as an active participant in key industry and community organizations, W&A can facilitate introductions to potential customers and strategic partners.
W&A experienced meeting planners can assist with the full array of needs from an intimate dinner to large-scale convention: including theme development, speaker procurement, site bookings and catering, press materials, entertainment coordination, and equipment rental, sound and staging arrangements.
W&A communications professionals are adept at developing in-house newsletters and writing CEO speeches, as well as conducting employee surveys, focus groups and communications audits. Often the most important audience is your own employees. We can help make sure the message is on target.
The W&A team has experience working in government on the federal, state and local levels, assists in policy advocacy and coalition building strategies, lobbying, and provides support for regulatory and legislative testimony and filings.
W&A has active ties to the local community and can work with clients on civic board placement, event sponsorships, corporate responsibility programs, third-party mediation and contributions counseling.